Sunday, 17 February 2013

April Germain


April Germain born in 1948 is recognised as one f the first designers to use computer technology as a design tool and with Jayme Odgers created New Wave’ design style in the US during the late 70s and early 80s In 1984, she lobbied successfully to change the department name to Visual Communications, as she felt the term “graphic design” would prove too limiting to future designers. She then returned to full-time practice and acquired her first Macintosh computer.

Prior to the mid-80s, designers shunned computers, viewing them as challenges to the crispness of the International style. However, Greiman did not feel that this should be a limitation, and embracing the physicality of digital work in terms of pixelation, "errors" in digitization, etc

She produced an issue of Design Quarterly in 1986, notable in its development of graphic design. Entitled Does it make sense?, the edition was edited by Mildred Friedman and published She re-imagined the magazine as a poster that folded out to almost three-by-six feet. It contained a life-size, MacVision-generated image of her outstretched naked body adorned with symbolic images and text— a provocative gesture, which emphatically countered the objective, rational and masculine tendencies of modernist design.
This is the "Hand Holding a Bowl of Rice"

Greiman completed her largest ever work: a public mural, "Hand Holding a Bowl of Rice," spanning "seven stories of two building facades marking the entrance to the Wilshire Vermont Metro Station in Los Angeles and still teaches today in universites. 

Her website: http://aprilgreiman.com/  

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